All posts in Video

  • Stunning time-lapse video is best NASA mashup ever

    View from the ISS at Night from Knate Myers on Vimeo.

    Knate Myers, a photographer/cinematographer from Albuquerque, New Mexico, made this incredible time-lapse video using photos taken by the International Space Station. He edited the photos, removing some noise, and added a soundtrack. Many bloggers, myself included, rely on government photos because most fall in the public domain. However, this certainly has to rank as one of the best uses of government photos I’ve ever seen.

    In its first week up on Vimeo, the video has had nearly 2 million views. It peaked on July 23, with 605,913 views. Of the 1.72 million plays it had through July 24, 20 percent of the traffic came from four sites — Gizmodo, Facebook, the Huffington Post and Mashable.

  • Lebron Rising: NBA star’s new Nike commercial goes viral today

    Did anyone really think that Lebron James’ marketing appeal would suffer because of his controversial exit from Cleveland, which former NBA star turned analyst Charles Barkley called a punk move? Nah, Nike has too much invested in James to let that happen. James’ new Nike commercial, “Rise,” will air on TV today, though it was released on the web Monday and already had 214,000 views as of this morning. Nike says:

    This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.

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  • TV news parody makes fun of social media overload

    For anyone who gets a little annoyed when the CNN anchors pimp their Twitter feeds, this video from the Dallas Fox affiliate is for you.

    KDFW’s parody video does a good job of pointing out that TV news’ eagerness to be hip to social media can make it look just plain silly.

    There’s an irony there. TV news was much quicker on the uptake than its newspaper counterparts when it came to making the transition into the Internet age. TV’s 24-hour news cycle, its willingness to innovate, the journalist cum celebrity and the superficiality of coverage, were made-to-order for the Web. Newspapers delivering yesterday’s news? Not so much.

    But while TV news websites were much better early on than newspaper sites, they’re still a little clumsy at incorporating social media into their live broadcasts.

    Social media is one thing that doesn’t translate well to live TV. If I’m watching the evening news on my television, I could care less what people on Twitter are saying about the day’s top story.

    The lesson for broadcasters is simple: People don’t use their TV to interact to interact socially, and until that changes trying engage viewers through social media is going to be awkward, at best.